Real Madrid free essay sample

This group of customers comprises the fans who visit the stadiums to watch the live matches, and total up to 80,000. Of the 80,000 seats available in the stadium, 58,000 seats are held by season ticket holders, 4000 box seats and VIPs, while the rest are for sale during the match. A good portion of the VIP seats could be one that is variable, with the club having VIP packages which appeal to premium customers who are willing to pay for the special amenities of a VIP room or box, complete with upmarket meals and beverages. While this number is important, its potential is relatively fixed, apart from the ability to expand the VIP privileges or number of seats. 2. People who purchase Real Madrid-branded Merchandises and Programmes Marketing and merchandising comprises a large proportion of the growing revenues of Real Madrid, and these group of customers involved people from around the world who would visit retail stores to buy all sorts of Real Madrid branded goods. We will write a custom essay sample on Real Madrid or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 3. Sponsors Sponsors remain an essential part of the revenue stream as well as the brand, with sponsors such as Nike having long-term sponsorship of the apparel for Manchester United. These forms of sponsorship help to build the clubs brand and affinity with the partner brands, and partners help to proliferate the sales of merchandises. As in the case of Nike and Manchester United, partnering with Nike will allow for Manchester United apparel to leverage on Nike’s quality as well as the global network of retail outlets in promoting and building the brand. Thus sponsors as customers of the football club’s advertising is fundamental. 4. TV Broadcasters With the deregulation of the media industry, broadcasting rights purchased by TV broadcasters from Real Madrid is an increasingly important source of revenue. We see the importance of TV broadcasters as an important customer to patronize the content that Real Madrid focuses on. Real Madrid continues to build strong players and provide better games for fans, focusing on building greater content for customers. With this, TV broadcasters will see a greater potential in the acquiring of this content as the quality and appeal increases amongst viewers. Merchandising plus members? â€Å"the socios†` Sponsors companies who subscribe to the brand and are willing to buy that advertising and exposure space (on jerseys etc. ) Geography upcoming asian market Age/Class young teens, adults, VIPs Firstly, evidently we see that Real Madrid engages in segmentation based on class – where there are different target audiences for the items that they sell based on the price premium of items. As we can see, there are various target markets of fans – the general public and the VIPs. Real Madrid is looking to double its number of boxes with the understanding that there is a long waiting list for them. This focus on that segment is different from the way in which it would tackle the general fan base. Segmentation seems to have been in merchandising, Real Madrid engaging in specialists to target a variety of geographical markets. For example, the plan for the Asian market would include soccer academies, fan clubs, specialty shops and cafes, however the U. S market was more targeted at partnering with a US major. Furthermore, segmentation would also be targeted according to age groups, with the opening of local school scholarships, local youth soccer organizations meant to be targeted at the youth fan loyalty.